Gies College of Business Illinois Strategic Organizations Initiative
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ISOI News

Study: How creative engagement boosts brand loyalty

Research coauthored by Jack Goncalo and Maria Rodas shows consumers who actively contribute creatively feel more connected to a brand than those who passively engage. However, this connection only holds if they believe their ideas will be seen or considered by the brand.

Academic founders build broader tech, new study finds

New research from Gies Business suggests that founders with academic backgrounds may engage problems differently from their industry peers thanks to a mindset shaped not by product-market fit, but by intellectual curiosity.

Solving the hidden cost of constant connectivity at work

Modern workplaces thrive on collaboration, but that collaboration comes at a hidden cost: relational overload. As teams become increasingly interconnected, employees aren’t just juggling tasks – they’re juggling people.

Arkadiy Sakhartov wins 2024 ISOI Best Paper Award

Gies Professor Arkadiy Sakhartov was named the recipient of the 2024 Illinois Strategic Organizations Initiative (ISOI) Best Paper Award for his article “Corporate Diversification and Risk: Portfolio Effects and Resource Redeployability” that was published in Strategy Science in 2022.

Gies research reveals advantages of informative brand names

Professor Olga Khessina’s paper focuses on high-velocity markets, characterized by rapid rates of product change and turnover. The research examined the relationship between the names of optical disk drives and their success in the marketplace.

Gies College of Business Illinois Strategic Organizations Initiative
515 East Gregory Drive
Champaign, IL 61820
Phone: 217-300-7327